Hypodermic Needle Theory:
States that madd media has a direct and powerful effect on the audience . Mass media in 1940's were perceived as a massive influence on behaviour change. The theory suggests that the mass media influence the way people think and act. The media injects or shoots messages into people brains directly and people are not able to response they just believe everything the mass media injects which makes humans the victim in media.
Most effective group is youths as they have always been shown as ignorant and arrogant in media for this reason people treat youth differently and blame them for everything that happened in todays society.
Most effective group is youths as they have always been shown as ignorant and arrogant in media for this reason people treat youth differently and blame them for everything that happened in todays society.
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