Goodwin theory - Many music videos draw upon the cinema as a starting point. Most mainstream music videos have a cinematic feel due to the new technologies and post production techniques.
Intertextuality is when when media texts reference another media text. Can either be through the style of video or in a parody. It can help audience take further levels of meaning away from the text.
Madonna - Material girl has a cinematic reference which dominate the music video. In this video the intertextuality is of the sexy blond who uses her looks to get what she wants.
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